Trademarks

Overview

Enhancing the value of your brand

It takes years to build a brand. But in a matter of moments, someone can challenge your brand ownership rights in a dispute, threatening the value of your investment. That’s why it’s so important to build a sound legal foundation that protects your rights in your brand.

Named as one of the Top 100 intellectual property firms by IP Watchdog, Dunlap Bennett & Ludwig helps clients develop, maintain, and enforce their brand portfolios. We work with businesses to help them clear, prosecute, and enforce unique, protectable trademarks and service marks. Whether you’re launching a new product, expanding into global markets, or defending against infringement, we provide comprehensive counsel tailored to your needs.

How our trademark attorneys can help

Our trademark attorneys offer end-to-end services to protect, manage, and enforce your brand. We conduct comprehensive clearance searches, prepare and file trademark applications, and handle registration renewals. By providing strategic advice on advertising, branding, and usage, we help businesses reduce risks of infringement and abandonment claims while ensuring long-term trademark protection.

Our trademark lawyers are intimately familiar with the complex laws, regulations, and case law involved in federal trademark registration, increasing the likelihood of success for your initial application. We also help clients respond to USPTO Office Actions involving required amendments, statutory refusals, evidence of mark usage, and other issues.

When disputes arise, our team represents clients in proceedings before the Trademark Trial and Appeal Board (TTAB), including appeals, oppositions, cancellations, and concurrent use cases. We also handle litigation involving trademark infringement, unfair competition, dilution, and false advertising. In addition, we assist trademark owners with securing injunctive relief and navigating disputes in domestic and international jurisdictions.

Our experience in intellectual property and trademark law

Dunlap Bennett & Ludwig’s trademark lawyers help startups, established corporations, and global enterprises obtain hundreds of trademarks every year. Our team has decades of experience at the United States Patent and Trademark Office (USPTO) and in foreign trademark offices; some of our lawyers are now U.S. trademark examiners.

We have represented both applicants and registrants and plaintiffs and defendants in all types of proceedings before the Trademark Trial and Appeal Board (TTAB) at the USPTO — appealing registration refusals; opposing or canceling the registration of a mark, and in expungement, re-examination, and concurrent use proceedings. If a dispute arises, our trademark litigation team also handles trademark infringement, unfair competition, dilution, false advertising, merchandising, domain name, and licensing disputes.

Our trademark lawyers stay at the forefront of trademark law to help clients adapt to evolving challenges. Whether addressing trademark issues in the digital economy, protecting branding in the metaverse, or combating online counterfeiting, we provide innovative solutions that protect your interests in emerging markets.

From defending clients in high-stakes litigation to managing complex multijurisdictional portfolios, we are committed to safeguarding your brand and ensuring your trademarks stand the test of time.