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Episode 135: S11E16 The Power of Focus and Niche in Law

  • By holly-brezee
  • September 13, 2024
  • Season 11

The Power of Focus and Niche in Law

In this episode of The Blackletter Podcast, host Tom Dunlap is joined by Steve Fretzin, founder of Be That Lawyer, to discuss the importance of specialization in the legal profession. Steve shares his journey from working across various industries to focusing exclusively on coaching lawyers, demonstrating how narrowing your focus can lead to greater success. He explains why trying to juggle multiple practice areas can be counterproductive and how homing in on a specific niche can enhance both your effectiveness and satisfaction. Steve also underscores the critical role of business development and marketing in building a successful law practice. This episode is packed with practical insights for lawyers looking to refine their practice and achieve greater fulfillment in their careers.

The Blackletter Podcast

The Blackletter Podcast is a podcast for CEOs, Corporate Counsel, & Entrepreneurs. Each episode explores topics regarding business and law. Join host Tom Dunlap as he speaks with special guests and thought leaders across various professional fields. Their discussions during the interview focus around timely information, insights they’ve gained, and lessons they’ve learned through their experiences.

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Don’t have a disciplined attention span? Or just want to keep up with brief in-the-news topics and bits of information? The Blackletter Podcast also does short weekly episodes that are only minutes long, called Monday Morning Minutes!

Do you think you or someone you know would be a great guest on The Blackletter Podcast? We often feature thought leaders, clients, and other business owners discussing their experiences and how business and the law intersect. If so, fill out a contact form here!

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As part of our effort to recruit, develop and retail the best and brightest attorneys, Dunlap Bennett & Ludwig offers a summer intern program for promising law school students who are looking to work as part of an innovative and incredibly successful team. With a global team of lawyers, selected candidates are able to work on high level projects in a collaborative space.

Paralegals and Legal Support Staff

At Dunlap Bennett & Ludwig, our team of paralegals and staff work together collaboratively along side our attorneys toward a common goal. We have created a positive work environment where our paralegals and legal assistants work to successfully reach firm-wide goals and support each other to combine individual strengths to enhance team performance. They regularly assist our attorneys with organizing and maintaining files, conducting legal research, and preparing documents.